Speaking of Pepsi, a "Boycott Pepsi"movement has been making its way around Facebook. The link comes complete with a petition to sign, several clips from the Pepsi sponsored "Gay
Why would Pepsi do this? Why, when there are so many worthy and non-controversial causes to support, would Pepsi support this? At first glance it doesn't seem like a wise course of action, but consider a few points:
- To be against the sanctioning of sin is a distinctly religious position. That would, in the U.S., be a position held predominately by Christians.
- While outspoken Christians have called for boycotts in the past, they are seldom carried out with any success. My reasoning for this is that boycotts are more successful when the boycotters are motivated by hate. This is the reason that no business wants to be the target of a homosexual boycott; which is something that Pepsi can now take off it's list of things to worry about.
- In an amoral culture, recognition of any kind, even controversial recognition, is a good thing so long as the controversy involves a strain against a moral code.
- Pepsi, by being a large multi-national corporation, is seen as inherently evil in the modern eye. By winning the favor of the Hollywood elite, and the filthy rich elite, and the news media elite, and the intellectual elite, they will more likely be forgiven for their "big business" status and portrayed more favorably in all sorts of media. In other words, don't expect CNN to be pasting Pepsi's involvement with men wearing short skirts and bras marching down the street yelling obscenities all over the six O'clock news cycle.
- They know that the overwhelming majority of people who consider themselves Christian are a naive and gullible bunch who's knowledge of the world is based on what is revealed to them by their television sets.